For this project, I was challenged to create a beverage brand with three varietals showcasing a strong and cohesive identity. As a result, I developed Second Region, a premium wine brand inspired by the coastal terroir of California’s Edna Valley near San Luis Obispo. Each bottle is carefully crafted to embody the region’s cool fog, ocean breezes, and mineral-rich soil, with packaging that meets government labeling requirements while maintaining a cohesive and inviting brand identity. The name Second Region is a nod to Edna Valley’s distinctive climate—one of California’s coolest wine regions—classified within Region II of the Winkler scale, making it ideal for growing balanced, expressive wines that encourage customers to "SLO down" and savor the relaxed spirit of California’s Central Coast.